5 Multi-channel Funnels reports available within Google Analytics 1

5 Multi-channel Funnels reports available within Google Analytics

Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions

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Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy 2

Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy

With the recent release of Google Analytics 4, we look at three key reasons why Google have made changes to the world's most prominent web analytics platform

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7 benefits of using Google Data Studio for data visualisation 3

7 benefits of using Google Data Studio for data visualisation

We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time

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What are Floodlight Activities (Floodlight tags)? 5

What are Floodlight Activities (Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

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What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360) 6

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360 7

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360

With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 8

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA workshop “Integrating Data into Your Business"

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