What are Floodlight Activities (aka Floodlight tags)? 3

What are Floodlight Activities (aka Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags…

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM) 5

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)

Snapchat has huge growth and strength in reaching students and young professionals.…

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 6

6 reasons why you should be using Data-Driven Attribution in Campaign Manager

With calibrated, data-driven methodology to track more accurate conversions, we…

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3 benefits of in-housing the Google Marketing Platform 7

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…

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Dynamic Remarketing: 7 tactics to maximise your conversions 9

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused…

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Re-engaging with Dynamic Remarketing in 2020 10

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers…

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Campaign Manager Gets Your Business Ready for Digital Transformation 12

Campaign Manager Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and…

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Website Optimisation, 10 Best Practices You Can Use 14

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how…

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The Rise of Mini-programmes and Super Apps 15

The Rise of Mini-programmes and Super Apps

The growth of mini-programmes is directly linked to the rise of Super Apps and the…

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 16

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA…

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