5 Multi-channel Funnels reports available within Google Analytics 1

5 Multi-channel Funnels reports available within Google Analytics

Multi-channel funnels is a group of reports in Google Analytics allowing marketers…

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The explosion of streaming services in Asia-Pacific 2

The explosion of streaming services in Asia-Pacific

Streaming services, particularly through subscription-based providers, have seen…

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10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner 3

10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner

After a unique year in 2020, we explore some digital marketing & ad trends that we…

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Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy 4

Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy

With the recent release of Google Analytics 4, we look at three key reasons why…

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7 benefits of using Google Data Studio for data visualisation 5

7 benefits of using Google Data Studio for data visualisation

We explore what is data visualisation, benefits of data visualisation and how…

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6 Steps for creating Data-Driven Creative in Google Studio 16

6 Steps for creating Data-Driven Creative in Google Studio

Learn how to drive conversions, customer relationships and efficiencies through…

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10 Research-Backed Benefits of Dynamic Remarketing 18

10 Research-Backed Benefits of Dynamic Remarketing

With only 2% of web visitors converting on their first visit, we explore 10…

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What are Floodlight Activities (Floodlight tags)? 21

What are Floodlight Activities (Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags…

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360) 23

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)

Snapchat has huge growth and strength in reaching students and young professionals.…

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360 24

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360

With calibrated, data-driven methodology to track more accurate conversions, we…

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3 benefits of in-housing the Google Marketing Platform 25

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…

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Dynamic Remarketing: 7 tactics to maximise your conversions 27

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused…

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Re-engaging with Dynamic Remarketing in 2020 28

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers…

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Campaign Manager 360 Gets Your Business Ready for Digital Transformation 30

Campaign Manager 360 Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and…

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Website Optimisation, 10 Best Practices You Can Use 32

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how…

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The Rise of Mini-programmes and Super Apps 33

The Rise of Mini-programmes and Super Apps

The growth of mini-programmes is directly linked to the rise of Super Apps and the…

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 34

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA…

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