6 tips for leveraging digital trends across South-East Asia for 2021 1

6 tips for leveraging digital trends across South-East Asia for 2021

As one of the globe's fastest growing regions online, we explore South-east Asia’s…

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Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021 2

Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021

With data governance achieving returns of upto 510%, we explore the key differences…

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5 steps organisations in South-east Asia are using to collect first-party data 3

5 steps organisations in South-east Asia are using to collect first-party data

South-east Asia is a growing region when it comes to digital advertising, here,…

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The importance of enriching your first-party data during uncertainty 4

The importance of enriching your first-party data during uncertainty

Despite the uncertainty brought about by COVID-19, the digital ad industry has long…

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Understanding the user journey with the Campaign Manager 360 Path to Conversion report 6

Understanding the user journey with the Campaign Manager 360 Path to Conversion report

Campaign Manager 360’s Path to Conversion report can be used by marketers and…

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5 Multi-channel Funnels reports available within Google Analytics 7

5 Multi-channel Funnels reports available within Google Analytics

Multi-channel funnels is a group of reports in Google Analytics allowing marketers…

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The explosion of streaming services in Asia-Pacific 8

The explosion of streaming services in Asia-Pacific

Streaming services, particularly through subscription-based providers, have seen…

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10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner 9

10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner

After a unique year in 2020, we explore some digital marketing & ad trends that we…

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Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy 10

Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy

With the recent release of Google Analytics 4, we look at three key reasons why…

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7 benefits of using Google Data Studio for data visualisation 11

7 benefits of using Google Data Studio for data visualisation

We explore what is data visualisation, benefits of data visualisation and how…

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6 Steps for creating Data-Driven Creative in Google Studio 22

6 Steps for creating Data-Driven Creative in Google Studio

Learn how to drive conversions, customer relationships and efficiencies through…

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10 Research-Backed Benefits of Dynamic Remarketing 24

10 Research-Backed Benefits of Dynamic Remarketing

With only 2% of web visitors converting on their first visit, we explore 10…

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What are Floodlight Activities (Floodlight tags)? 27

What are Floodlight Activities (Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags…

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360) 29

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)

Snapchat has huge growth and strength in reaching students and young professionals.…

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360 30

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360

With calibrated, data-driven methodology to track more accurate conversions, we…

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3 benefits of in-housing the Google Marketing Platform 31

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…

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Dynamic Remarketing: 7 tactics to maximise your conversions 33

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused…

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Re-engaging with Dynamic Remarketing in 2020 34

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers…

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Campaign Manager 360 Gets Your Business Ready for Digital Transformation 36

Campaign Manager 360 Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and…

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Website Optimisation, 10 Best Practices You Can Use 38

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how…

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The Rise of Mini-programmes and Super Apps 39

The Rise of Mini-programmes and Super Apps

The growth of mini-programmes is directly linked to the rise of Super Apps and the…

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 40

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA…

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