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February 4, 2021
5 Multi-channel Funnels reports available within Google Analytics
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
January 27, 2021
The explosion of streaming services in Asia-Pacific
The growth of mini-programmes is directly linked to the rise of Super Apps and the…
January 22, 2021
10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
July 2, 2020
6 Steps for creating Data-Driven Creative in Google Studio
Learn how to drive conversions, customer relationships and efficiencies through…
June 22, 2020
10 Research-Backed Benefits of Dynamic Remarketing
With only 2% of web visitors converting on their first visit, we explore 10…
June 22, 2020
Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing
With the recent release of BCG’s new report ‘Responsible Marketing With First-Party…
June 16, 2020
Consultant’s View – Data-Driven Marketing in Uncertain Times: How to execute campaigns in Display & Video 360 (DV360) during uncertain times
With uncertain times impacting consumer behaviour and how marketers execute their…
June 10, 2020
What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags…
June 3, 2020
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis,…
May 28, 2020
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals.…
May 26, 2020
6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360
With calibrated, data-driven methodology to track more accurate conversions, we…
May 26, 2020
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…
May 19, 2020
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)
Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce…
May 7, 2020
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused…
April 29, 2020
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers…
April 22, 2020
Consultant’s View: Data-Driven Marketing in Uncertain Times – 12 Google Tools to Help Work Remotely and Continue Business Growth
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
April 8, 2020
Campaign Manager 360 Gets Your Business Ready for Digital Transformation
We explore a case study of one of our clients, a world-class timepiece brand, and…
March 31, 2020
Consultant’s View: Data-driven Marketing in Uncertain Times – 4 Data-Driven Marketing Mindsets to power your decision-making
In this series, brought to you by FiveStones and our Google Marketing Platform…
March 18, 2020
Website Optimisation, 10 Best Practices You Can Use
Our experts share top tips on managing the process of website optimisation and how…
February 25, 2020
The Rise of Mini-programmes and Super Apps
The growth of mini-programmes is directly linked to the rise of Super Apps and the…
December 4, 2019
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA…
October 15, 2018
Create better ad experiences with Data-Driven Creative (DDC) and dynamic ads
As a Data-Driven Creative and dynamic ad expert, FiveStones understands successful…