The sunsetting of Universal Analytics: Everything you need to know
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
8 reasons to transition from Google Ads to Campaign Manager 360
As a gateway into the Google Marketing Platform and more advanced digital…
15 types of audience targeting available in Display & Video 360 (DV360)
Here, we explore the 15 types of audience targeting available in DV360, some…
5 types of media buying available in Display & Video 360 (DV360)
DV360 has 5 different types of media buying & deals available including, open…
Best practices for frequency capping in the Google Marketing Platform in 2021
Frequency capping allows you to limit the number of times your ads appear for any…
7 Advanced Media Planning strategies for video in APAC
With research showing video directly increases leads and sales, understanding how…
7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
The efficiency & effectiveness of using 3rd party audiences in your targeting strategy
The use of 3rd party data and a 3rd party DMP partner can help develop your…
5 tips for leveraging digital trends across Greater China for 2021
As mature markets within the APAC region, we explore Greater China’s digital trends…
5 tips for leveraging digital trends across Australia & New Zealand for 2021
As mature markets within the APAC region, we explore Australia & New Zealand’s…
Consultant’s View: 3 types of First-party Data to activate in your Digital Marketing Strategy (insights from the BCG)
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty
With A/B testing named the highest ranked method planned for improving conversion,…
6 tips for leveraging digital trends across South-East Asia for 2021
As one of the globe's fastest growing regions online, we explore South-east Asia’s…
Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021
With data governance achieving returns of upto 510%, we explore the key differences…
5 steps organisations in South-east Asia are using to collect first-party data
South-east Asia is a growing region when it comes to digital advertising, here,…
The importance of enriching your first-party data during uncertainty
Despite the uncertainty brought about by COVID-19, the digital ad industry has long…
How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance…
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and…
5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers…
The explosion of streaming services in Asia-Pacific
Streaming services, particularly through subscription-based providers, have seen…
10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner
After a unique year in 2020, we explore some digital marketing & ad trends that we…
Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy
With the recent release of Google Analytics 4, we look at three key reasons why…
7 benefits of using Google Data Studio for data visualisation
We explore what is data visualisation, benefits of data visualisation and how…
6 Steps for creating Data-Driven Creative in Google Studio
Learn how to drive conversions, customer relationships and efficiencies through…
10 Research-Backed Benefits of Dynamic Remarketing
With only 2% of web visitors converting on their first visit, we explore 10…
Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing
With the recent release of BCG’s new report ‘Responsible Marketing With First-Party…
Consultant’s View – Data-Driven Marketing in Uncertain Times: How to execute campaigns in Display & Video 360 (DV360) during uncertain times
With uncertain times impacting consumer behaviour and how marketers execute their…
What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags…
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis,…
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals.…
6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360
With calibrated, data-driven methodology to track more accurate conversions, we…
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)
Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce…
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused…
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers…
Consultant’s View: Data-Driven Marketing in Uncertain Times – 12 Google Tools to Help Work Remotely and Continue Business Growth
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
Campaign Manager 360 Gets Your Business Ready for Digital Transformation
We explore a case study of one of our clients, a world-class timepiece brand, and…
Consultant’s View: Data-driven Marketing in Uncertain Times – 4 Data-Driven Marketing Mindsets to power your decision-making
In this series, brought to you by FiveStones and our Google Marketing Platform…
Website Optimisation, 10 Best Practices You Can Use
Our experts share top tips on managing the process of website optimisation and how…
The Rise of Mini-programmes and Super Apps
The growth of mini-programmes is directly linked to the rise of Super Apps and the…
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA…
Create better ad experiences with Data-Driven Creative (DDC) and dynamic ads
As a Data-Driven Creative and dynamic ad expert, FiveStones understands successful…
