What are Floodlight Activities (aka Floodlight tags)? 6

What are Floodlight Activities (aka Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags…

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM) 8

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)

Snapchat has huge growth and strength in reaching students and young professionals.…

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 9

6 reasons why you should be using Data-Driven Attribution in Campaign Manager

With calibrated, data-driven methodology to track more accurate conversions, we…

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3 benefits of in-housing the Google Marketing Platform 10

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…

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Dynamic Remarketing: 7 tactics to maximise your conversions 12

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused…

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Re-engaging with Dynamic Remarketing in 2020 13

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers…

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Campaign Manager Gets Your Business Ready for Digital Transformation 15

Campaign Manager Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and…

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The Rise of Mini-programmes and Super Apps 17

The Rise of Mini-programmes and Super Apps

The growth of mini-programmes is directly linked to the rise of Super Apps and the…

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 18

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA…

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