Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing
With the recent release of BCG’s new report ‘Responsible Marketing With First-Party…
Consultant’s View – Data-Driven Marketing in Uncertain Times: How to execute campaigns in Display & Video 360 (DV360) during uncertain times
With uncertain times impacting consumer behaviour and how marketers execute their…
What are Floodlight Activities (aka Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags…
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM)
With data-driven marketing increasingly influencing campaign delivery and analysis,…
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)
Snapchat has huge growth and strength in reaching students and young professionals.…
6 reasons why you should be using Data-Driven Attribution in Campaign Manager
With calibrated, data-driven methodology to track more accurate conversions, we…
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)
Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce…
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused…
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers…
Consultant’s View: Data-Driven Marketing in Uncertain Times – 12 Google Tools to Help Work Remotely and Continue Business Growth
Here, we explore our consultants’ knowledge and experience in the Google Marketing…
Campaign Manager Gets Your Business Ready for Digital Transformation
We explore a case study of one of our clients, a world-class timepiece brand, and…
Consultant’s View: Data-driven Marketing in Uncertain Times – 4 Data-Driven Marketing Mindsets to power your decision-making
In this series, brought to you by FiveStones and our Google Marketing Platform…
The Rise of Mini-programmes and Super Apps
The growth of mini-programmes is directly linked to the rise of Super Apps and the…
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA…
Create better ad experiences with Data-Driven Creative (DDC) and dynamic ads
As a Data-Driven Creative and dynamic ad expert, FiveStones understands successful…
