At the Google Marketing Platform (GMP) event on 28 Sep 2018, we gathered financial marketers and industry experts at the Google office, Hong Kong. Financial marketers in Hong Kong are increasingly shifting their attention to programmatic in their marketing mix, and the trend is on the rise. To address the demand in knowledge and skill development, we partnered up with Google to create this event specifically for HK finance marketers. Speakers from Google shared industry insight and product knowledge, and our team also shared practical tips on how programmatic addresses pain points in the finance vertical and what are some useful strategies for marketers. 

It was a fruitful event where participants gained some insight from solid statistics on Hong Kong digital marketing trends, on how to utilise GMP to achieve their marketing goals, and how to make use of programmatic to grow their business. The icing on the cake though was having some fun while having a go at the Kahoot game, and the winners brought home some cool Google swags.

We look forward to hosting more events to cater the needs of different verticals in the future.